Wednesday, March 18, 2015
Saturday, November 30, 2013
Social media has not only created a completely new medium for discovering content, it is also transforming how the traditional information sources aka search engines, are delivering content to us.
Recent research suggests that social sharing has now become the number one driver for SEO rank. In other words, Google and Bing are monitoring the social sharing activity for each site and are assigning substantial weight on that activity to determine the search rank.
Wednesday, November 13, 2013
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google's ever-changing algorithm, it can be difficult to know what's effective here and now.
Monday, November 11, 2013
Google Authorship was introduced by Google a few years ago, but it continues to grow in popularity as Google continues to intertwine its search results with its other products. This includes migrating the business listings on Google Places to Google+ (which business owners can do through their dashboard) and upgrading Google Docs to Google Drive, Google's cloud storage platform. As Google continues to merge its new and former products, getting setup with Google Authorship should be a top priority for business owners and webmasters.
Saturday, November 09, 2013
If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important and what you can do to help gain them while avoiding getting into trouble with the Search Engines.
Saturday, November 09, 2013
Just over a week ago Google announced "Hummingbird", a new algorithm rather than an update or a refresh that is likely to affect around 90% of all searches. Whilst no one knows the full details of the algorithm, there are clear implications for the future of SEO and content marketing. The direction of travel is well articulated by Google and it has to be addressed by marketers in their future strategies.
Tuesday, October 15, 2013
Friday, November 09, 2012
Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine's Search Engine Results Page (SERP) is that when users search for certain keywords, relevant sites are listed. The more relevant the content is to those keywords, the higher the chances of your site ranking.
Wednesday, October 24, 2012
What is SEO?SEO or Search Engine Optimization is the practice of making your website attractive to search engines such as Google, Bing, Yahoo, etc.
Search engines regularly read and archive websites so that people can find them easily. For example, a person may be searching for ways to cook salmon. If your website is about salmon and optimized properly, your site should appear within the first page or two of every search engine.